Every ecommerce business needs to attract and build a strong customer base to progress and be successful. Not just this, you have to keep them back. Customers are the treasure of your business and you should cherish them. You should find ways to make them happy continually and that’s when they come back to your store to buy products. Ask yourself why Amazon and eBay have earned success over the years. It is because they satisfy their customers most of the time and thus have managed to not just maintain but also increase their user strength. So, you as ecommerce owners and professionals must think about strategies to attract customers and make your buyer persona loyal to you. In this article, Chris Bowser, an expert online seller and a mentor gives tips on how to preserve and attract customers for your ecommerce business. Read this Chris Bowser seminar to find out.
To attract customers
Use influencer marketing
Influencer marketing is about marketing your product through individuals or groups of people who have a special status in society. Influencers mostly comprise of celebrities, lawyers, doctors, teachers and so on. Products often get encrypted in people’s minds when they are marketed by influencers due to the charm that they radiate. This is especially true of celebrity influencers. For instance, an unexceptional notepad was marketed by David Beckham and it was a roaring success. Sometimes, books, pens and schools can be marketed by college professors and teachers as they can spread important messages on that subject. So, use appropriate influencer marketing to entice users.
Offer free shipping
Free shipping works out tremendously well. You can offer programs which give free shipping for a purchase of over a certain amount and customers then buy more products to avail of the free shipping. This is a method to attract customers.
To attract as well as to retain them
Pay extra attention to them
When customers visit your store, they like to feel extra special and you have to devise ways to make them experience that. You can send them details about products just launched, on their email newsletters or you can call them to ask them about a product that they have purchased and just started using. When they give bad reviews, take it as a suggestion or a useful tip to improve your product and then thank them. They will be impressed and feel an attachment towards you and you end up retaining them.
Come up with attractive brand loyalty programs
Brand loyalty programs are those which give discounts, coupons, reward points and gifts to customers. This is to make customers happy and give them a useful user experience. Customers feel really happy when they see discounted products and they are bound to come back to your website. So offer reward points like, if you buy for 1 rupee per day, you add 5 reward points to your kitty and that is nothing but 50 reward points. You will surely retain your customer base through such programs.
These are some of the sure shot ways of attracting and maintaining your ecommerce customer base. Ecommerce merchants must strive hard to do this and this Chris Bowser seminar serves as a valuable knowledge source.