SEO is search engine optimization. It is optimizing the website such that it ranks higher in search results during browsing. The higher its rank, more customers it will draw. Thus, every ecommerce business must strive hard to rank its website. The techniques which apply in ranking an ecommerce website are different from ranking an online blog/brochure. Thus ecommerce SEO analysts face many ultimatums. In this article, Chris Bowser reviews common SEO flaws for ecommerce websites.
Using the same description that a manufacturer gives
Writing out the same description that a manufacturer gives is a common flaw. It is crucial to write unique product descriptions. The manufacturer sends out the same product descriptions to almost 10 companies which are going to host the products on their websites. Then, when Google encounters the same types of product descriptions, it filters out the duplicate pages. Thus, SEO analysts must strive hard to distinguish the content. It is actually extremely hard to do this. You can also consider putting similar products on the same page with a list box for the one or two differentiating features. For instance: You have 10 woolen suits coming in different colors and different sizes. These are the only 2 features which are distinct. So, instead of having 10 different URLS, you can have a single one in which you can let the customer choose from the variety of sizes and the colors. All these will allow good search engine optimization for your website.
Inconsistent internal linking
The internal linking is not done in a proper way. Many people across a project use internal links. Content writers, designers, web coders, project managers and marketers use links. Each one is likely to get hold of a different link. The common blunder that they make is to pull out the product link by searching for the product on an internal search instead of from the main search. Due to this, there occurs fallacy and different URL signals go to search engines. Keep your project members updated about uniform linking procedures and the problems that occur due to inaccuracy.
Review pages are very good for SEO. The reasons for this are
Review pages make content unique: In some previous points, you have seen how content must be unique, but it is often challenging to do this. Reviews by customers constitute unpaid unique content
Review pages promote trust: When a user finds your site and sees review pages, then he comes back more frequently since he is provided with social proof. This improves your SEO since more visitors start coming to your website
They provide for regular updates: You can have provision in the review pages to upgrade constantly. This provides the person with the latest attributes of the product and improves SEO. Now do you understand why sites such as Amazon are on the list of the top most powerful web sites. They request for reviews from their user. Not having review pages is a most common reason why SEO suffers.
These are the common flaws for ecommerce SEO according to Chris Bowser reviews. SEO will swell traffic and bring in more sales and you are bound to see an increase in the profit curve by enhancing the SEO.