There are many ways to boost the traffic to your ecommerce website. Display ads, keywords, titles and so on are some of the common ways in which you can do so. Out of the many ways to increase website traffic, social media is quite a popular one. In this article, Chris Bowser, a billion dollar online seller and expert online sales mentor gives directions on how to promote traffic to your site using social media. So, read these Chris Bowser strategies to foster traffic to your website though social media.
Determine what you want from social media sites
Before you settle on strategies, you need to decide what you want from social media sites.
- The total quantity of traffic which you want from social media
- Ratio of visitors to conversions
- Ratio of audience growth and engagement to sales
If you decide on what you want, you can lay down a list of do’s and don’ts easily and plan tactics.
Interact with customers and know what they want
You have to interact with customers and know what they want. See their likes on social media and track their conversations. Keep an account of the pages which they like. Based on this, you can post content on social media. Also, request them for feedback so that you can improve and customize the content to attract them better, next time.
Induce them to interact
When you want to interact with customers, you should not force them to interact. For instance, you should not pester them to read your company blog or chat with you. You should instead put content in posts which make them converse. You can post a question or give them a puzzle and then announce a surprise for those who answer the question or solve them. Ask them to log into the company website and post the answer for it. This will kindle their interest and motivate them to act.
Craft enticing content
Many users want to read charming and engaging content. Nobody wants to spend their time in reading boring and monotonous content. So make the content captivating. If you are not able to do it yourself, hire a professional content writer. The money is worth paying since content is king and it can propel a huge amount of sales on your ecommerce website. Also add images and videos to content. It is definitely more alluring.
Build customer base
Don’t just post messages. You are only wasting time. You should converse with customers who are interested in your products and build a good customer base. Target interested, influential and wealthy customers to heighten your fan base. You can become a member of groups. This will encourage more customer interaction. For example: when you post videos, messages or tweets on groups, the chances that the customer will reply is higher than when you do it for individual customers.
These are some of the best social media tactics that can be used to intensify traffic to your website. Read these Chris Bowser strategies and multiply website traffic. To get more ideas on how to strengthen ecommerce web traffic, read the article – “Chris Bowser tips to maximize traffic to your ecommerce website.”