Conversions are most important for your website and there is no point in just people visiting your website. These visitors should become buyers or purchasers. For this one can use many techniques like the usage of great colors, product images and so on. For a deeper insight into how colors aid conversions, read the article by Chris Bowser on colors and website conversions. In this article, Chris Bowser reviews enhancing conversions with web design techniques, so read on to find out how.
Rule of thirds
This is a great web design principle to boost up sales and you just need to divide the web space into nine equal spaces and then place important elements in the intersections. This will capture the attention of people and thus improve visibility. Don’t place navigation links at these cross intersections since this will cause users to navigate to other websites. Check out websites such as kissmetrics.com to see how call to actions are placed at these target points to aid better conversions.
Let navigation be kept simple and people don’t want to experience a cumbersome navigation process. Make sure that the navigation path from the time the website is entered till the time the purchase is reached is smooth. The navigation must be steady throughout the website and the points of navigation must be marked clearly. Also check if the navigation points lead to the appropriate pages for the website.
Graphics and images are crucial and augment conversion rates. What are the basic elements of graphics? Well, they include call to actions, headlines, images, color and empty spaces. Call to actions must be clear and lucid and must help you stand on your toes. Images should be visually attractive and bring out the quality in your brand. So, put correctly sized and appropriately colored images with the correct density and intensity. Headlines must say something interesting to the user and must be interactive while your website must not look too cluttered and must have lots of empty spaces to fill it up with.
Directional cues should be placed to help users guide them to your goals. These will usually be in the form of buttons or lead generation forms. They will aid in improving conversions and boost sales.
Such layouts change according to the device of the user and the web designer should create responsive layouts. Nowadays, people browse on a whole lot of devices and the screen of the website should change according to the device which is very vital. Scores of conversions could be lost if the website is not device responsive and it could hamper sales in a big way. Thus make sure your designer comes up with responsive layouts. Also the layout must have a coherent flow and the content on pages as well as the pages must be in correct order.
Thus, these are some important web design techniques to aid website conversions as per Chris Bowser review.