Chris Bowser started his career in business as an Amazon seller. He along with his brother Adam Bowser sold products on Amazon and eBay for money. Later on this business soared and they started making huge profits. The total worth of the products that Chris has sold up to date is $40 million – a whopping sum isn’t it? With his milestone achievements and massive experience to support him, Chris started a learning academy wherein he conducts programs to help salesmen increase their sales on online auction websites like Amazon and eBay. In this article he gives some tips for selling on Amazon FBA.
Reviews are crucial
Reviews help sellers augment the quality of their products. But, at the same time negative reviews bring down their rank in Amazon. Also, some buyers don’t give feedback at all. Sellers can use a program called Feedback Five to make customers give reviews and also to eliminate negative reviews.
Achieve success in the Buy Box to be an excellent Amazon seller
The buyer’s search yields multiple results. When a seller clicks on one of these results, it leads to the opening of the Buy Box. Most of the sales in Amazon are done through the Buy Box. So gaining victory in the Buy Box is important. There are 3 ways to win in the Buy Box all the time.
- Sellers should quote the lowest selling price in the buy box including shipping
- Sell uniquely
- Form a collection of products to produce a unique selling item
Provide quick answers to the buyer’s enquiries
Amazon expects sellers to answer consumer queries in just 24 hours and if they don’t, then it is a black mark on the seller’s part. His rankings become lower. Amazon provides a facility for sellers to answer questions even when they are not working, through their email.
Give accurate details about a product
Sellers should write only what is there. Any contradictory information will lead to negative reviews. Customers are sure to take notice of unwanted additions and soaps.
Ask for reviews
When someone writes positive feedbacks about a product, then the seller should ask them for reviews. Favorable product analysis leads to an increase in the sales by 12%.
Keywords are vital
Keywords are important for SEO rankings. Amazon uses a lot of keyword stuffing techniques similar to what SEO companies used to do for improving the Google rankings of their products. Keywords detail a lot. They talk about the material, color, brand, name and the type of the product. Sellers must use Amazon keyword tool to find popular long tail keywords. This tool uses Amazon’s Auto complete services to do so.
This article gives some basic guidelines on Amazon selling in FBA. These tips will enable anybody to become a successful seller. Chris Bowser along with his brother Adam has turned the single digit incomes of seller agents into triple and four digit ones through his training programs at his online learning hub. The suggestions herein will also be quite beneficial to the sellers to boost their sales.